Summit X
Silverline
CREATIVE DIRECTION | EVENT AND SIGNAGE DESIGN | VIDEO AND PHOTOGRAPHY ART DIRECTION | LOGO DESIGN | ANIMATION | BRANDED SWAG | PRINTED COLLATERAL | PRESENTATION DESIGN | THEME DESIGN AND DEVELOPMENT
Silverline's three-day 10th Anniversary Summit, known as Summit X, involved extensive preparation both before and during the event. Michael played a key role, starting with a site visit to select the venue and create detailed site reports. He also developed storyboards for video and photography shoots and designed mockups for event signage.
Before the event, Michael prepared light plots and storyboards, vetted and hired videographers, photographers, and their assistants. They were tasked with documenting the event, setting up six corporate headshot stations for over 230 attendees, taking the company photo, and filming videos for future marketing.
In addition to these logistical responsibilities, Michael designed the overall theme and aesthetic of the summit. This included creating presentation templates, on-site signage and branding, company gift swag, event maps, and daily schedules.
Icons and negative space do the heavy lifting in the silver logo for the Summit. Silverline's brand colors helped create clarity for attendees while delineating Summit learning tracks and content.
The site visit report with pricing breakdowns, site locations for the group photos, light plot, and best practices/suggestions was integral to making the Summit a success.
Signage and color coded maps helped attendees navigate the large conference footprint.
Vertical screens outside of each meeting room displayed color-coded graphics with pertinent information.
Six stations with identical light plots were set up to capture 230+ employees for their headshots. Executives also had additional photo shoots for full and 3/4 body photos.
Executive photos were leveraged in blogs, advertising, the website, and PR initiatives.
The company group photo helped capture the sprit of the Summit and it's unique location.
The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations.
The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations.
The Summit All Hands, the keynote presentation of the event, was built with custom visuals and animations.
One of the meeting rooms in between sessions. A rotating presentation of upcoming events and award winners cycled through all the rooms during breaks.
Sample designs for the commemorative Summit t-shirt. Silverline opted for the top right design.
Custom nametags for the event used brand colors highlighted each employee's tenure at Silverline.
A selection of art directed photos from the Summit.
The Summit swag pick-up station.
Some of the Summit swag–name tags, brand lanyards, stickers, and the commemorative t-shirt.
The resort locations highway signage proudly displayed the Silverline event.
The video below was filmed at the Summit and was used on Silverline’s website.