CalendarAnything Rebrand

Silverline

LOGO DESIGN | ART DIRECTION | ANIMATION | BRANDED PREMIUMS | PRINTED COLLATERAL | PRESENTATION DESIGN | ILLUSTRATION | SOCIAL MEDIA CAMPAIGN | EMAIL CAMPAIGNS

Michael was responsible for both supporting the day-to-day marketing of CalendarAnything and leading the rebranding of the #1 calendaring app on the Salesforce AppExchange. Despite significant growth in functionality and lightning capabilities, the app’s appearance had remained unchanged for over a decade. Silverline tasked Michael with updating the logo and developing a comprehensive suite of branding materials. This suite included presentation templates, video and static ads, webinars to relaunch the product and brand, data sheets, case studies, email templates, downloadable admin and user manuals, and social media assets. In the first year post rebrand, CalendarAnything logged a record-breaking 165% increase in sales.

The CalendarAnything logo before the rebrand.

The CalendarAnything logo before the rebrand.

The finalized logo leveraged CalendarAnything's new lightning compatible capabilities while simplifying the overall visual.

The finalized logo leveraged CalendarAnything's new lightning compatible capabilities while simplifying the overall visual.

Alternate logo version with the brandmark, lightning bolt (for bullets and other visual design elements) and the color palette which finally visually aligned CalendarAnything with its parent company Silverline.

Alternate logo version with the brandmark, lightning bolt (for bullets and other visual design elements) and the color palette which finally visually aligned CalendarAnything with its parent company Silverline.

A G-Slides template was generated to streamline the sales process. The template contained preformatted slides that allowed customer reps to quickly create professional and on-brand decks on the fly.

A G-Slides template was generated to streamline the sales process. The template contained preformatted slides that allowed customer reps to quickly create professional and on-brand decks on the fly.

Email templates for a variety of functions such as CA onboarding tutorials, webinars announcements, release notes, and new functionality announcements were created.

Email templates for a variety of functions such as CA onboarding tutorials, webinars announcements, release notes, and new functionality announcements were created.

The rebrand included relaunching a host of collateral such as data sheets, case studies, and user guides.

The rebrand included relaunching a host of collateral such as data sheets, case studies, and user guides.

The rebranded design was flexible enough to allow for copy variances when translated into other languages. (In this example, a general data sheet was also leveraged in Spanish.)

The rebranded design was flexible enough to allow for copy variances when translated into other languages. (In this example, a general data sheet was also leveraged in Spanish.)

Case studies proving the value of CalendarAnything were critical to increasing subscription sales post brand launch.

Case studies proving the value of CalendarAnything were critical to increasing subscription sales post brand launch.

The rebrand was also applied to downloadable manuals and collateral like this End User Guide .

The rebrand was also applied to downloadable manuals and collateral like this End User Guide.

A downloadable Admin Guide leveraging the new brand.

A downloadable Admin Guide leveraging the new brand.

Advanced Admin downloadable guide.

Advanced Admin downloadable guide.

A teaser blog image announcing the rebrand and CalendarAnything's move to the Salesforce lightning platform.

A teaser blog image announcing the rebrand and CalendarAnything's move to the Salesforce lightning platform.

Webinar key art and slides from the webinar's presentation template.

Webinar key art and slides from the webinar's presentation template.

The new brand was leverage across many platforms and media including social posts and paid static and video advertising. Below is a silent video ad for a Reddit campaign.